We want to live and work in Paradise. So we are doing it. This Blog is the continuing story of Mike and Cindy as we try to live the dream. We hope you enjoy our stories and look forward to hearing from you.

Tuesday, May 02, 2006

Master Marketing


Take a look at this picture. What do you see? its busy sure, something is going on but what. If you did not know you would have a hard time finding out from the outside. No where on any side of this building is there any signage.

No big deal you might say, but if you knew this was the biggest, most popular and best stocked grocery store on an island of over 35,000 people you might be a little surprised.

This is Eldons and if you want pretty much one stop shopping this is where you go. They have pretty much all the basic house hold groceries and cleaning supplies you would want as well as a small drug store area with beauty products. We go here once a week (the best days are Mondays or Tuesdays after the boat that arrives on Friday has had time to unload and the shelves get restocked).

I love the forward thinking branding that this master marketer has done. If you show no name everyone must know yours. That's elitist shopping at its best. Whole Foods be dammed. If you really are in the know Eldons is where you go.

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